The Census results provide a useful set of information for anyone who cares about the future of our region.

With one in three locals now aged under 20 and half the population under 40, we need to ensure the voices of young citizens are heard clearly and that we provide decent support to help them grow as contributing members of our community. I would also be keen to hear from the three local teenagers who said they earn over $100,000 per year!

Ethnic and cultural identity figures are very interesting. The proportion of the population identifying as Māori remains about the same at 49 percent (likely to be a bit higher in reality). Many of us Pākehā seem to have some ambivalence and lack of confidence about our cultural identity. The number of local ‘European’ residents has jumped sharply, while those claiming ‘New Zealander’ as their ethnicity has dropped by over 3,000. Pacific peoples have increased by about 15 percent and other ethnic groups, including Asian, have all increased more modestly. While we may be one of least ethnically diverse regions, few others have Asian and African political leaders!

Though we do have 804 people – including the three teenagers – earning over $100,000, we have comparatively low income levels and the lowest home ownership rates in the country. We have also had a significant increase in the proportion of the population that hold a university degree. A population with higher levels of education should result in positive changes over time to income levels, home ownership and many other benefits. The key ingredient in that equation is a good match between education and employment opportunities. There is some good work being done in this space and a closer relationship between schools, employers and training providers will be critical.

With the lowest access to the internet at home, there is a great case for more public access options to information and communication technologies. The proposed neighbourhood computer hubs and better online options at schools, marae and the public library service all need significant support and investment to bridge the digital divide and enable new technology-based industries and employment opportunities to evolve quickly.

The Gisborne/Tairāwhiti region has the highest proportion of Māori language speakers in the country, with one in six of us being able to converse in Te Reo. I agree with the Chief Statistician who has called our region ‘the home of Te Reo’ – an asset we can use not only in tourism but also as a selling point for the tens of thousands of people – Māori and non-Māori – who want their children to grow up bi-lingual and in an environment where Māori traditions and values are maintained and appreciated.

All in all, I’d say the numbers suggest we are a pretty fascinating mix of awesomeness with plenty of room for improvement, but also much to be proud of.

2 responses to “Census surprises”

  1. Dorina Avatar

    Kia ora Manu,

    Yes – the Maori Stats were long awaitied and like you encourage our Pakeha whanau to “tick that Maori ethnic group” box – nau mai haere mai!

    Just one thing on the Maori language speakers in the Gisborne Region…the statistic tables from census identifies 30% (1 in 3) being able to converse in Te Reo?? Is this correct, because 1 in 3 is FANTASTIC, only slightly behind is Bay of Plenty Region (28%) and the Northland Region (25%) all however above the national average of 20.9% (1 in 5).

    Seriously though with 1 in 3 in the Gisborne Region being able to converse in Te Reo, I eagerly look forward to seeing our paepae on the Marae busting at the seams, our homes live with the sound and spirit of our reo, and our beautiful tamariki out and about with their parents/whanau chattering and playing away in te reo.

    Mauri ora!

  2. Patricia Glenice TeRore Kubik Avatar
    Patricia Glenice TeRore Kubik

    Gisborne is a fantastic city ; I’m so pleased to read this report.

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Create a website or blog at

%d bloggers like this: