Recent Statistics NZ projections that Gisborne is likely to have a lower population in 20 years time should come as no surprise. That we are likely to have the fourth highest rate of population decline should be concerning and something everyone in the region is committed to reversing.
I’m yet to see a clearly articulated strategy for attracting people to relocate themselves, their families and business to our great region.
The first place to start would be with the upwardly mobile young people who grew up and left to study, work and/or explore the world. One such young man recently contacted me from Queenstown and said he would love to live in Gisborne again. He thought more young people and families would choose to make the move if the following things were addressed:
- providing low cost, reliable access to high quality broadband and mobile coverage across the whole district;
- cheaper transport by air and rail in and out of the region;
- enhancements to lifestyle amenities like recreation facilities, cafes and entertainment options;
- promotion of the relatively low cost of land and houses in the region.
I would add to the list a proper analysis of the benefits of doing business in the Gisborne region compared to Auckland, Hawkes Bay and the Bay of Plenty. This analysis would include the cost of labour, rental comparisons for offices and warehouse space, road use intensity, port charges and education profiles.
It is encouraging to see the “Endless Summer” brochure going into Air New Zealand planes over the next three months, but I can’t help thinking this needs to be connected into a much longer and more strategic plan to carefully position the regional profile with potential residents and visitors. Such a strategy could be something that all of us understand and support for the future of this place we call home.